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The Day of India at the Loft

On 14th January, 2017, Indo-Armenian Friendship NGO, in association with The Loft  and with the support of the Embassy of India in Armenia organized “The Day of India at the Loft”, a one-day festival dedicated to India and her diverse culture. Reporters, photographers, video-makers, happy and satisfied faces, beautiful girls in gorgeous sarees, noisy atmosphere with Indian aromas, lots of Indian products on sale, etc. guaranteed the festive mood right from the beginning.

The Loft, where the event took place, is a place of multi functional leisure in Yerevan, which, as it turned out, was a perfect space to share many different India-related activities simultaneously.

The day commenced at 16:00 with an Indian movie screening. As a result of a close voting among Bollywood movie lovers “Dil Dhadakne Do” was selected to be screened. The movie hall was jam-packed; with there being no place to even stand. Right from the beginning of the event to the end an Indian mood and spirit reined the venue. This was mainly due to a photo exhibition, "Incredible India" aimed at presenting the cultural and historical marvels of India photographed by common travelers from Armenia to India. There was also a mini-bazaar of Indian items, Mehendi by talented Armenian girl Milena which the girls adore so much and of course lots of Indian music and dances.

The film screening was followed by the official opening ceremony at 18:30 with the participation of the Ambassador of India to Armenia

H. E. Mr. Yogeshwar Sangwan and representatives of IAF and The Loft.  

Ms. Rasa-Lila Buniatyan’s beautiful instrumental rendition of Arijit Singh’s hit song, ‘”Tum Hi Ho” on the Armenian Musical Instrument Qamancha, along with an Armenian traditional song,  was one of the main attractions of the day. Ms. Buniatyan’s work is an example of a great fusion between two cultures, a real sign of Indo-Armenian cultural friendship.

Mr. Prashant K. Das, First Secretary & HOC, Embassy of India in Armenia, also very kindly performed beautiful Indian songs for the audience. Indian dances were also performed by IAF volunteers, Ms. Amalya Mkhitaryan and Ms. Sanya.

Both children and grownups entertained themselves coloring beautiful designer-sketches and drawings inspired by India, designed and drawn by Armenian environmental activist Mariam Sukhudyan. Armenian artist Andranik Asatryan’s paintings inspired by Indian culture also adorned the walls of the venue.

The biggest surprise of the day was a cooking "workshop" by the Indian Ambassador, Mr. Yogeshwar Sangwan. He generously agreed to participate in the cooking workshop and to share some secrets of Indian cuisine with the guests. His Excellency cooked Aloo-Gobhi (Potatoes and Cauliflower). Needless to say, the guests were left eating their fingers with it.


In the morning three members of IAF were invited to Yerkir Media TV on a special program dedicated to Indian Culture, Indo-Armenia Relations and IAF. That, in a way, kick-started the day and generated a lot of excitement among the Armenian public, resulting in a large turnout in the evening.   

Indo-Armenian Friendship NGO thanks The Loft for their cooperation and partnership and extends heart-felt appreciation to H.E. Mr. Yogheshwar Sangwan and the Indian Embassy in Yerevan for their continuous help and support. We also thank Mr. Tatul Davtyan of International Center for Intercultural Research, Learning and Dialogue for his cooperation and all those who participated,  performed during the event, especially those who attended and made it a great success.

Special thanks also go to all our friends in the media who covered the event and spread the news among the public.  


Long Live Indo-Armenian Friendship. 
    Yerkir Media TV 
Shoghakat TV 
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